{"id":10561,"date":"2024-10-25T17:53:08","date_gmt":"2024-10-25T15:53:08","guid":{"rendered":"https:\/\/www.abk-stuttgart.de\/studentproject\/toy-or-toy\/"},"modified":"2024-10-25T17:53:16","modified_gmt":"2024-10-25T15:53:16","slug":"toy-or-toy","status":"publish","type":"studentproject","link":"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/toy-or-toy\/","title":{"rendered":"Toy or Toy"},"content":{"rendered":"\n<div class=\"block block-gallery size--big\" data-count=\"3\">\n\n    <div class=\"slider js-slick\">\n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.25\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-320x256.jpg\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-2048x1638.jpg 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-1600x1280.jpg 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-1440x1152.jpg 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-1024x819.jpg 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001.jpg 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001.jpg 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001-320x256.jpg 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-001.jpg\"\n        alt=\"\"\n        data-ratio=\"1.25\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-10563\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-10563\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.25\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-320x256.jpg\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-2048x1638.jpg 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-1600x1280.jpg 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-1440x1152.jpg 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-1024x819.jpg 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002.jpg 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002.jpg 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002-320x256.jpg 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-002.jpg\"\n        alt=\"Auf einer wei\u00dfen Oberfl\u00e4che sind zwei rosa Karten mit roten Fragezeichen und skurrilen Buchstaben gestapelt, die oben mit einer ausgeschnittenen Drachenauflage versehen sind.\"\n        data-ratio=\"1.25\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-10564\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-10564\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.2970168612192\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003-320x247.gif\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003-320x247.gif 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Grammel_Andy-ToyOrToy-003.gif\"\n        alt=\"Zwei rosafarbene Tafeln zeigen jeweils eine rot umrandete Hasenform: die linke ist eckiger mit rundem Kopf und d\u00fcnnem K\u00f6rper, die rechte ist rundlich mit breitem K\u00f6rper; beschriftet mit N\u00ba 001 und N\u00ba 002.\"\n        data-ratio=\"1.2970168612192\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-10565\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-10565\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n            <\/div>\n    <button class=\"slider__button slider__button--prev keyboard-navigation-only\" aria-label=\"Previous slide\"><\/button>\n    <button class=\"slider__button slider__button--next keyboard-navigation-only\" aria-label=\"Next slide\"><\/button>\n<\/div>\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p>Das eigeninitiierte Projekt &bdquo;Toy or Toy&rdquo; ist das Ergebnis einer Auseinandersetzung mit dem Ph&auml;nomen der sexualisierten Objektwahrnehmung zum einen und mit dem Bereich der Sexspielzeug-Herstellung als Disziplin des Produktdesigns zum anderen.<\/p>\n<p>&nbsp;<\/p>\n<p>Entstanden ist eine Art Ratespiel in Buchform, bei dem es herauszufinden gilt, ob es sich bei dem abgebildeten Gegenstand um ein Kinder- oder ein Sexspielzeug handelt. Analogien zwischen Kinder- und Sexspielzeuge sind dabei nicht nur inhaltlich Thema des Ratespiels, sondern wurden auch visuell zur Gestaltung des Buches eingesetzt.<\/p>\n\n        <\/div>\n    <\/div>\n\n\n<div class=\"block block-tag-table\">\n    <h3 class=\"fs-h3\">Kontext<\/h3>\n    <div class=\"block__cell\">\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Jahr<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectyear=2020\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">2020<\/span>\n    \n    \n            <span class=\"counter\">1165<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Typ<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojecttype=grafikdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Grafikdesign<\/span>\n    \n    \n            <span class=\"counter\">553<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Fachgruppe<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectfaculty=design\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Design<\/span>\n    \n    \n            <span class=\"counter\">1130<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Studiengang<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studyprogramme=kommunikationsdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Kommunikationsdesign<\/span>\n    \n    \n            <span class=\"counter\">845<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Lehrende<\/h5>\n                <\/div>\n      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<\/a>\n                <\/div>\n            <\/div>\n            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