{"id":12367,"date":"2024-10-25T17:59:15","date_gmt":"2024-10-25T15:59:15","guid":{"rendered":"https:\/\/www.abk-stuttgart.de\/studentproject\/t-k-serif\/"},"modified":"2024-10-25T17:59:22","modified_gmt":"2024-10-25T15:59:22","slug":"t-k-serif","status":"publish","type":"studentproject","link":"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/t-k-serif\/","title":{"rendered":"T.K. Serif"},"content":{"rendered":"\n<div class=\"block block-gallery size--big\" data-count=\"4\">\n\n    <div class=\"slider js-slick\">\n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.7777777777778\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002-320x180.png\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002.png 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002-1600x900.png 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002-1440x810.png 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002-1024x576.png 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002.png 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002.png 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002-320x180.png 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-002.png\"\n        alt=\"\"\n        data-ratio=\"1.7777777777778\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-12369\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-12369\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.7777777777778\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003-320x180.png\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003.png 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003-1600x900.png 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003-1440x810.png 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003-1024x576.png 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003.png 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003.png 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003-320x180.png 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-003.png\"\n        alt=\"Wei\u00dfer Text auf schwarzem Hintergrund lautet \u201eTECHNOLOGIE UND KLASSIK\u201c in einer Mischung aus pixeligen und Standardschriften, durch eine d\u00fcnne horizontale Linie vom unteren Leerraum getrennt.\"\n        data-ratio=\"1.7777777777778\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-12370\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-12370\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.7777777777778\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005-320x180.png\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005.png 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005-1600x900.png 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005-1440x810.png 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005-1024x576.png 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005.png 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005.png 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005-320x180.png 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-005.png\"\n        alt=\"Gro\u00df- und Kleinbuchstaben des Alphabets sowie die Ziffern 0-9 in Serifenschrift auf schwarzem Hintergrund. Enth\u00e4lt auch das deutsche \u00df.\"\n        data-ratio=\"1.7777777777778\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-12371\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-12371\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n        \n            \n            \n                \n                <div class=\"slider__slide width--auto fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.7777777777778\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006-320x180.png\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006.png 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006-1600x900.png 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006-1440x810.png 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006-1024x576.png 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006.png 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006.png 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006-320x180.png 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Niedermair_Michael-T.K._Serif-006.png\"\n        alt=\"Der gro\u00dfe, pixelige rote Text \u201eAuff\u00e4llige Headlines\u201c wird \u00fcber Spalten mit kleinerem wei\u00dfen und beigen Serifentext auf einem durchgehend schwarzen Hintergrund angezeigt.\"\n        data-ratio=\"1.7777777777778\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-12372\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-12372\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n            <\/div>\n    <button class=\"slider__button slider__button--prev keyboard-navigation-only\" aria-label=\"Previous slide\"><\/button>\n    <button class=\"slider__button slider__button--next keyboard-navigation-only\" aria-label=\"Next slide\"><\/button>\n<\/div>\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p><a href=\"https:\/\/player.vimeo.com\/video\/437487895?dnt=1&amp;app_id=122963&amp;transparent=false\">https:\/\/player.vimeo.com\/video\/437487895?dnt=1&amp;app_id=122963&amp;transparent=false<\/a><br>\n<a href=\"https:\/\/player.vimeo.com\/video\/437487900?dnt=1&amp;app_id=122963&amp;transparent=false\">https:\/\/player.vimeo.com\/video\/437487900?dnt=1&amp;app_id=122963&amp;transparent=false<\/a><\/p>\n\n        <\/div>\n    <\/div>\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p>Um mich vertieft mit dem Thema Typografie auseinanderzusetzen, beschloss ich, eine Schrift zu bauen. Am Anfang stand der Gedanke, durch die Entwicklung zweier Schriftarten einen gestalterischen Dialog zwischen Klassik und Technologie entstehen zu lassen. So begann ich, eine klassische Serifenschrift und eine technische Pixelschrift getrennt voneinander zu bauen. W&auml;hrend des Gestaltungsprozesses wurden beide Schriften zu einer Schrift verbunden. Diese beinhaltet optische Elemente beider Schriften und bietet dadurch die M&ouml;glichkeit, auff&auml;llige Headlines, aber auch gut lesbare Flie&szlig;texte zu setzen.<\/p>\n\n        <\/div>\n    <\/div>\n\n\n<div class=\"block block-tag-table\">\n    <h3 class=\"fs-h3\">Kontext<\/h3>\n    <div class=\"block__cell\">\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Jahr<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectyear=2020\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">2020<\/span>\n    \n    \n            <span class=\"counter\">1165<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Typ<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojecttype=grafikdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Grafikdesign<\/span>\n    \n    \n            <span class=\"counter\">553<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Fachgruppe<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectfaculty=design\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Design<\/span>\n    \n    \n            <span class=\"counter\">1130<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Studiengang<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studyprogramme=kommunikationsdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Kommunikationsdesign<\/span>\n    \n    \n            <span class=\"counter\">845<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Lehrende<\/h5>\n                <\/div>\n      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<\/a>\n                <\/div>\n            <\/div>\n            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