{"id":6361,"date":"2024-10-25T17:11:38","date_gmt":"2024-10-25T15:11:38","guid":{"rendered":"https:\/\/www.abk-stuttgart.de\/studentproject\/abk-corporate-design-manual\/"},"modified":"2025-01-27T14:40:42","modified_gmt":"2025-01-27T13:40:42","slug":"abk-corporate-design-manual","status":"publish","type":"studentproject","link":"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/abk-corporate-design-manual\/","title":{"rendered":"ABK Corporate Design Manual"},"content":{"rendered":"\n<div class=\"block block-gallery size--big\" data-count=\"4\">\n\n    <div class=\"slider js-slick\">\n        \n            \n            \n                \n                <div class=\"slider__slide width--full fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--landscape\" style=\"--ratio:1.4139459895204\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        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data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-320x226.jpg\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-2048x1448.jpg 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-1600x1132.jpg 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-1440x1018.jpg 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-1024x724.jpg 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-800x566.jpg 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-320x226.jpg 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02-320x226.jpg 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_02.jpg\"\n        alt=\"\"\n        data-ratio=\"1.4139459895204\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-34444\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-34444\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n   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https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_03-1024x724.jpg 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_03-800x566.jpg 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_03-320x226.jpg 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_03-320x226.jpg 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2025\/01\/abk_CD-Manual_2023_03.jpg\"\n        alt=\"\"\n        data-ratio=\"1.4139459895204\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-34446\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-34446\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n            <\/div>\n    <button class=\"slider__button slider__button--prev keyboard-navigation-only\" aria-label=\"Previous slide\"><\/button>\n    <button class=\"slider__button slider__button--next keyboard-navigation-only\" aria-label=\"Next slide\"><\/button>\n<\/div>\n\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p>2019 wurde das aktuelle Corporate Design der ABK Stuttgart eingef&uuml;hrt. Die Gestaltung und Umsetzung &uuml;bernahmen die Studierenden Raphael Berg, Jasmina Begovi&#263; und Abdelhamid Ameur, betreut von Prof. Uli Cluss, AM Stefanie Schwarz und den Professoren des Studiengangs Kommunikationsdesign.<\/p>\n<p>Dieses Design Manual erkl&auml;rt alle Elemente des Corporate Designs. Dazu geh&ouml;ren Gestaltungsprinzipien, technische Details, sowie Richtlinien und Umgang mit den jeweiligen Elementen.<\/p>\n\n        <\/div>\n    <\/div>\n\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p><a href=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/11\/abk_CD_Manual_022026.pdf\" class=\"link btn btn--default has-icon icon-left type-download\" target=\"_blank\">\n            <span class=\"shrink-to-fit\">Corporate Design Manual ABK Stuttgart<\/span>\n            <span class=\"filetype\">pdf<\/span>\n            <svg width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                <path d=\"M17.9497 10.5L13 15.4498L8.05025 10.5\" stroke=\"black\"><\/path>\n                <path d=\"M13 5V15\" stroke=\"black\"><\/path>\n                <path d=\"M20 20H5\" stroke=\"black\"><\/path>\n            <\/svg>\n        <\/a><\/p>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"block block-tag-table\">\n    <h3 class=\"fs-h3\">Kontext<\/h3>\n    <div class=\"block__cell\">\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Jahr<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectyear=2020\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">2020<\/span>\n    \n    \n            <span class=\"counter\">1165<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Typ<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojecttype=grafikdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Grafikdesign<\/span>\n    \n    \n            <span class=\"counter\">553<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Fachgruppe<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectfaculty=design\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Design<\/span>\n    \n    \n            <span class=\"counter\">1130<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Studiengang<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studyprogramme=kommunikationsdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Kommunikationsdesign<\/span>\n    \n    \n            <span class=\"counter\">845<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Lehrende<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=gerwin-schmidt\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Gerwin Schmidt<\/span>\n    \n    \n            <span class=\"counter\">139<\/span>\n    \n    <\/a>\n\n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=hans-georg-pospischil\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Hans-Georg Pospischil<\/span>\n    \n    \n            <span class=\"counter\">83<\/span>\n    \n    <\/a>\n\n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=marcus-wichmann\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Marcus Wichmann<\/span>\n    \n    \n            <span class=\"counter\">149<\/span>\n    \n    <\/a>\n\n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=uli-cluss\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Uli Cluss<\/span>\n    \n    \n            <span class=\"counter\">162<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Klasse<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?class=klasse-cluss\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Klasse Cluss<\/span>\n    \n    \n            <span class=\"counter\">151<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n            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