{"id":9721,"date":"2024-10-25T17:50:22","date_gmt":"2024-10-25T15:50:22","guid":{"rendered":"https:\/\/www.abk-stuttgart.de\/studentproject\/stuttgarts-neues-image\/"},"modified":"2024-10-25T17:50:31","modified_gmt":"2024-10-25T15:50:31","slug":"stuttgarts-neues-image","status":"publish","type":"studentproject","link":"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/stuttgarts-neues-image\/","title":{"rendered":"Stuttgarts neues Image"},"content":{"rendered":"\n<div class=\"block block-gallery size--big\" data-count=\"1\">\n\n    <div class=\"slider\">\n        \n            \n            \n                \n                <div class=\"slider__slide width--full fit--cover type--image\"  style=\"background-color:#ffffff\" >\n                    \n\n    \n<figure class=\"ratio--portrait\" style=\"--ratio:0.70633333333333\">\n\n    <img decoding=\"async\"\n        class=\"lozad\"\n        src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\n        data-src=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-320x453.jpg\"\n        data-srcset=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-2048x2899.jpg 2048w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-1600x2265.jpg 1600w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-1440x2039.jpg 1440w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-1024x1450.jpg 1024w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-800x1133.jpg 800w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-320x453.jpg 640w, https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1-320x453.jpg 320w\"\n        data-sizes=\"100vw\"\n        data-iesrc=\"https:\/\/www.abk-stuttgart.de\/wp-content\/uploads\/2024\/10\/Kommunikationsdesign-Mayer_Jakob-Plakat-Stuttgarts_neues_Image-001-2119x3000-1.jpg\"\n        alt=\"Poster mit einer abstrakten menschlichen Figur in Rot und Blau, kr\u00e4ftigen schwarzen Formen und dem stilisierten gr\u00fcnen Text \u201eStuttgart Neues Image\u201c auf wei\u00dfem Hintergrund.\"\n        data-ratio=\"0.70633333333333\"\n        style=\"display:block;min-height:1rem;opacity:1;\"\n    \/>\n\n<\/figure>\n\n\n    \n\n<div class=\"mediainfo\" data-id=\"image-9722\">\n    <button class=\"btn btn--circle btn-mediainfoclose\" aria-label=\"Close media info\"><span>&times;<\/span><\/button>\n    <div class=\"mediainfo--innerwrapper\">\n        <div class=\"mediainfo--inner\">\n            <div class=\"mediainfo--content\">\n\n                <div class=\"preview\">No Preview<\/div>\n\n                \n                                                            \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n    \n\n    <div class=\"media-interface\">\n\n        <button class=\"btn btn--circle btn-mediainfo\" data-id=\"image-9722\" aria-label=\"Open media info\"><span>i<\/span><\/button>\n\n        \n    <\/div>\n\n                <\/div>\n            \n            <\/div>\n    <button class=\"slider__button slider__button--prev keyboard-navigation-only\" aria-label=\"Previous slide\"><\/button>\n    <button class=\"slider__button slider__button--next keyboard-navigation-only\" aria-label=\"Next slide\"><\/button>\n<\/div>\n\n\n    <div class=\"block block-text\">\n        <div class=\"fs-text\">\n            \n<p>Das Plakat, welches als Ank&uuml;ndigungsplakat f&uuml;r die Vorf&uuml;hrung des Animationsfilms gedacht ist, kann in viele Richtungen gedeutet werden. Der Mensch auf dem Plakat, welcher mit aller Kraft versucht, die vier Autoreifen aus dem Bild (dem Image) herauszudr&uuml;cken, wirkt &auml;u&szlig;erst angestrengt. Er gibt alles, doch ist in diesem Moment nicht ganz klar ob seine Kraft reichen wird, um die Reifen aus dem Bild verschwinden zu lassen. Reicht seine Kraft nicht, ist die Person in gro&szlig;er Gefahr. Die wuchtigen Reifen w&uuml;rden ihn ohne weiteres zerquetschen.<\/p>\n<p>&nbsp;<\/p>\n<p>Ich denke, die Symbolik ist klar. Der Mensch kann f&uuml;r viele Dinge stehen, die Reifen hingegen bieten wenig interpretativen Spielraum. Sie symbolisieren eine m&auml;chtige Industrie.&nbsp;Wenn du das Motiv interessant findest und wissen willst wof&uuml;r der Mensch stehen k&ouml;nnte, lese dir gerne das Buch &bdquo;Stuttgarts neues Image&ldquo; durch oder spreche den Gestalter pers&ouml;nlich an.<\/p>\n\n        <\/div>\n    <\/div>\n\n\n<div class=\"block block-tag-table\">\n    <h3 class=\"fs-h3\">Kontext<\/h3>\n    <div class=\"block__cell\">\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Jahr<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectyear=2020\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">2020<\/span>\n    \n    \n            <span class=\"counter\">1165<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Typ<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojecttype=grafikdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Grafikdesign<\/span>\n    \n    \n            <span class=\"counter\">553<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Fachgruppe<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studentprojectfaculty=design\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Design<\/span>\n    \n    \n            <span class=\"counter\">1130<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Studiengang<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?studyprogramme=kommunikationsdesign\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Kommunikationsdesign<\/span>\n    \n    \n            <span class=\"counter\">845<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Lehrende<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?teacher=gerwin-schmidt\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Gerwin Schmidt<\/span>\n    \n    \n            <span class=\"counter\">139<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n                    <div>\n                <div class=\"block__cell__head\">\n                    <h5 class=\"fs-label\">Klasse<\/h5>\n                <\/div>\n                <div class=\"block__cell__tags btn-group\">\n                    \n<a\n    href=\"https:\/\/www.abk-stuttgart.de\/en\/studienarbeiten\/?class=klasse-schmidt\"\n   class=\"link btn btn--default type-default\"\n      data-type=\"default\"\n      >\n\n            <span class=\"shrink-to-fit\">Klasse Schmidt<\/span>\n    \n    \n            <span class=\"counter\">138<\/span>\n    \n    <\/a>\n                <\/div>\n            <\/div>\n            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